For many young athletes, having the support of their families can make a difference, especially in a mega event like the Youth Olympic Games. Recognising this, P&G sponsored Moms from across the globe to share their child’s Youth Olympic Games experience in Singapore. There were other treats thrown in too, like a reception Saturday at The Fullerton Hotel. Hosted by Global Marketing and Brand Building Officer, Marc Pritchard, the Moms were honoured at this intimate reception in advance of the Opening Ceremony for the Youth Olympic Games. Additional services were provided using P&G products to make the Moms feel special during their stints e.g. P&G offered complimentary laundry services to the Moms to wash their clothes daily with Dynamo as they support their child during the sporting competitions. The ‘Thank You Mom’ initiative also provided a platform for many heartwarming PR stories.